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First TV commercial I wrote for Coca-Cola at McCann Erickson was a commercial for a contest called Capital Caps starring Tim Conway
![Capital Caps Tim Conway 2.jpg](https://static.wixstatic.com/media/823c93_b7ddbc69747346819a94805b0e344726~mv2.jpg/v1/fill/w_524,h_361,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/Capital%20Caps%20Tim%20Conway%202.jpg)
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Then McCann Toronto sent me to McCann NYC and Bill Backer asked me to write the lyrics for this Coca--Cola commercial :"Sell a Million"
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MY SHORT CAREER IN ADVERTISING
I first worked at McCann Erickson in Toronto as a copywriter on the Coca-Cola account. After the success of my little contest commercial for Coca Cola starring Tim Conway, the door to New York opened for me and I worked in New York at the McCann Erickson office (pictured right) in their Lexington Avenue offices under Creative Director Bill Backer.
Bill asked me to write a jingle. I wrote the lyrics “It Oughta Sell A Million for a Coca Cola jingle that later became a song (below). Unfortunately, I was a junior copywriter, so when the song took off, I found that my boss, Bill Backer, had taken credit for the lyrics and well, there was no arguing that back then.
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Copywriting and Comedy – an interview by James Shortly
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