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First TV commercial I wrote for Coca-Cola at McCann Erickson was a commercial for a contest called Capital Caps starring Tim Conway

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Then McCann Toronto sent me to McCann NYC and Bill Backer asked me to write the lyrics for this Coca--Cola commercial :"Sell a Million"




I first worked at McCann Erickson in Toronto as a copywriter on the Coca-Cola account. After the success of my little contest commercial for Coca Cola starring Tim Conway, the door to New York opened for me and I worked in New York at the McCann Erickson office (pictured right) in their Lexington Avenue offices under Creative Director Bill Backer.

Bill asked me to write a jingle. I wrote the lyrics “It Oughta Sell A Million for a Coca Cola jingle that later became a song (below). Unfortunately, I was a junior copywriter, so when the song took off, I found that my boss, Bill Backer, had taken credit for the lyrics and well, there was no arguing that back then.

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Copywriting and Comedy – an interview by James Shortly

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